Why Are Text Links Important for SEO?

• Text Links make it easier for search engines to find the page.
  As the search-bots travel around the Web, they follow links. They index a page, follow text links on that page to other pages, index those pages, follow text links on those pages, and so on. The more text links to a page, the more likely the page is picked up and indexed by search engines, and the more quickly it happens.
• Search engines use the number of text link pointing to a page as an indication of the page's value.
  If lots of pages link to your page, the search engines place a greater value on your page than pages with few links pointing to them. If you have lots of text links from sites that are themselves linked by many other sites, search engines conclude that your site must really be important. (Google calls this value the page's PageRank, but Google is not the only search engine to use links as an indication of value.)
• Links provide information to the search engines about the page they're pointing to.
  The text link often contents keywords that search engines can use to glean additional information about your page. The theme of the site that is pointing to your site also gives search engines and indication of the theme of your site. For example, if you have text links from hundreds of rodent-related Web sites, it's a good bet that your site has something to do with rodents.
• Links not only bring searchbots to a page, but also bring people to the page.
  The whole purposes of your search engine campaign is to bring people to your site, right?